Website Design & UI Systems
Tonka
Designed a conversion-ready digital storefront with modular UI components and a confident, minimalist brand language.
Industry
Home & Lifestyle
Website
http://www.tonkaessence.com/
Industry
Home & Lifestyle
Website
http://www.tonkaessence.com/
Industry
Home & Lifestyle
Website
http://www.tonkaessence.com/
About the Project
Tonka, a premium brand specializing in artisanal scented candles, approached us to design a refined digital platform that would reflect the brand’s sensory depth and craftsmanship. Their goal was to craft a luxurious online experience that not only showcased their products but also evoked the calming, intimate ambiance their scents are known for.
Tonka’s former website lacked polish, cohesion, and didn’t communicate the brand’s elevated identity. The user journey was clunky, product discovery was unintuitive, and there was minimal storytelling around the scents. Mobile performance was weak, which posed a problem given the rise in mobile-first shopping.
We undertook a complete overhaul of the brand’s digital experience, from narrative structure and UX flow to visual hierarchy and interaction design. Over four months, our team worked closely with Tonka to deliver a platform that felt as refined as the product it represented, marrying luxury with function.
We developed a sensorially rich website using subtle animations, an immersive homepage layout, and a minimal yet warm aesthetic. Custom scent filter tools, lifestyle-inspired product photography, and a refined color palette created a tranquil and elegant environment for shoppers.
These elements helped Tonka stand out in a saturated lifestyle market. The responsive design improved accessibility, while detailed product storytelling and a frictionless checkout experience led to stronger conversions and deeper brand engagement. Every page was designed to smell like Tonka visually.
About the Project
Tonka, a premium brand specializing in artisanal scented candles, approached us to design a refined digital platform that would reflect the brand’s sensory depth and craftsmanship. Their goal was to craft a luxurious online experience that not only showcased their products but also evoked the calming, intimate ambiance their scents are known for.
Tonka’s former website lacked polish, cohesion, and didn’t communicate the brand’s elevated identity. The user journey was clunky, product discovery was unintuitive, and there was minimal storytelling around the scents. Mobile performance was weak, which posed a problem given the rise in mobile-first shopping.
We undertook a complete overhaul of the brand’s digital experience, from narrative structure and UX flow to visual hierarchy and interaction design. Over four months, our team worked closely with Tonka to deliver a platform that felt as refined as the product it represented, marrying luxury with function.
We developed a sensorially rich website using subtle animations, an immersive homepage layout, and a minimal yet warm aesthetic. Custom scent filter tools, lifestyle-inspired product photography, and a refined color palette created a tranquil and elegant environment for shoppers.
These elements helped Tonka stand out in a saturated lifestyle market. The responsive design improved accessibility, while detailed product storytelling and a frictionless checkout experience led to stronger conversions and deeper brand engagement. Every page was designed to smell like Tonka visually.
Game-Changer for Business
Existing platform was clunky and outdated, with a confusing user interface that frustrated both buyers and sellers. Their website also lacked mobile optimization, which was critical given that 70% of their users accessed the platform via smartphones. Additionally, their SEO performance was poor, resulting in low organic traffic.
The project involved a comprehensive redesign of the website, from conceptual strategy to development and final launch. Over six months, we collaborated closely with to ensure the project would meet and exceed expectations. Our approach focused on creating a cohesive and memorable experience that would stand out in the competitive landscape of Industry.
Game-Changer for Business
Existing platform was clunky and outdated, with a confusing user interface that frustrated both buyers and sellers. Their website also lacked mobile optimization, which was critical given that 70% of their users accessed the platform via smartphones. Additionally, their SEO performance was poor, resulting in low organic traffic.
The project involved a comprehensive redesign of the website, from conceptual strategy to development and final launch. Over six months, we collaborated closely with to ensure the project would meet and exceed expectations. Our approach focused on creating a cohesive and memorable experience that would stand out in the competitive landscape of Industry.
Modern Design with Enhanced Functionality
Advanced property search filters (e.g., price range, location, amenities). Interactive maps for easy property exploration. A personalized dashboard for users to save listings and track progress. A blog section with valuable real estate tips and market insights.
These features directly addressed the core challenges identified at the outset. The custom dashboard simplified the navigation, making it easy for users to find what they need quickly. The responsive design widened accessibility, allowing to reach a broader audience. Meanwhile, the interactive components brought a modern edge to the site, capturing user interest and enhancing brand perception.
Modern Design with Enhanced Functionality
Advanced property search filters (e.g., price range, location, amenities). Interactive maps for easy property exploration. A personalized dashboard for users to save listings and track progress. A blog section with valuable real estate tips and market insights.
These features directly addressed the core challenges identified at the outset. The custom dashboard simplified the navigation, making it easy for users to find what they need quickly. The responsive design widened accessibility, allowing to reach a broader audience. Meanwhile, the interactive components brought a modern edge to the site, capturing user interest and enhancing brand perception.
182% increase
in sales within 60 days
29% improvement
in abandoned cart recovery
3× average session time
compared to previous site
82% increase
in product page views within 60 days
182% increase
in sales within 60 days
29% improvement
in abandoned cart recovery
3× average session time
compared to previous site
82% increase
in product page views within 60 days
182% increase
in sales within 60 days
29% improvement
in abandoned cart recovery
3× average session time
compared to previous site
82% increase
in product page views within 60 days
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Ready to elevate your brand? Let’s create something amazing together!