Brand Strategy, Identity & Web Design
Adeva
Building a complete visual identity and premium web presence for a visionary European modestwear brand entering the luxury space.
Industry
Fashion
Website
http://www.adevaofficial.com/
Industry
Fashion
Website
http://www.adevaofficial.com/
Industry
Fashion
Website
http://www.adevaofficial.com/
About the Project
Adeva, a premium European modestwear brand, partnered with us to elevate their digital identity and bring clarity to their evolving positioning. They needed a cohesive brand strategy and a refined online presence that matched the elegance, functionality, and fashion-forward appeal of their collections.
As a brand targeting modern, style-conscious women across Europe and the GCC, Adeva needed more than just aesthetic appeal. They lacked a unified brand narrative and a digital experience that reflected their premium positioning.
We started with a brand strategy sprint to clarify voice, values, and visual direction. These insights were translated into a complete visual identity system including logo refinement, color palette, and typography. This foundation guided the creation of a sleek, high-performance Shopify site optimized for conversion, cross-device usability, and future growth.
About the Project
Adeva, a premium European modestwear brand, partnered with us to elevate their digital identity and bring clarity to their evolving positioning. They needed a cohesive brand strategy and a refined online presence that matched the elegance, functionality, and fashion-forward appeal of their collections.
As a brand targeting modern, style-conscious women across Europe and the GCC, Adeva needed more than just aesthetic appeal. They lacked a unified brand narrative and a digital experience that reflected their premium positioning.
We started with a brand strategy sprint to clarify voice, values, and visual direction. These insights were translated into a complete visual identity system including logo refinement, color palette, and typography. This foundation guided the creation of a sleek, high-performance Shopify site optimized for conversion, cross-device usability, and future growth.
Elevated User Experience Built to Convert
We designed a responsive storefront tailored for fashion eCommerce with fast load times, intuitive navigation, and editorial-style layouts. Interactive modules showcased collections with visual storytelling and clear calls to action. On the backend, the platform supported regional currencies and shipping options.
The content structure was carefully planned from homepage to checkout to reflect Adeva’s tone and build brand affinity with every step of the user journey.
Elevated User Experience Built to Convert
We designed a responsive storefront tailored for fashion eCommerce with fast load times, intuitive navigation, and editorial-style layouts. Interactive modules showcased collections with visual storytelling and clear calls to action. On the backend, the platform supported regional currencies and shipping options.
The content structure was carefully planned from homepage to checkout to reflect Adeva’s tone and build brand affinity with every step of the user journey.
Built a Loyal Community
The new brand was a perfect blend of elegance and playfulness, with a focus on sustainability. Their packaging became a talking point, with customers sharing unboxing videos on social media. The influencer campaigns generated buzz, while the social media strategy built a loyal community of flower enthusiasts.
These features directly addressed the core challenges identified at the outset. The custom dashboard simplified the navigation, making it easy for users to find what they need quickly. The responsive design widened accessibility, allowing to reach a broader audience. Meanwhile, the interactive components brought a modern edge to the site, capturing user interest and enhancing brand perception.
Built a Loyal Community
The new brand was a perfect blend of elegance and playfulness, with a focus on sustainability. Their packaging became a talking point, with customers sharing unboxing videos on social media. The influencer campaigns generated buzz, while the social media strategy built a loyal community of flower enthusiasts.
These features directly addressed the core challenges identified at the outset. The custom dashboard simplified the navigation, making it easy for users to find what they need quickly. The responsive design widened accessibility, allowing to reach a broader audience. Meanwhile, the interactive components brought a modern edge to the site, capturing user interest and enhancing brand perception.
70% increase
in average session duration within 60 days
3x faster load times
across all devices
42% uplift
in add-to-cart rate quarter-over-quarter
Featured in 4 regional fashion media outlets
covering the site launch and rebrand
70% increase
in average session duration within 60 days
3x faster load times
across all devices
42% uplift
in add-to-cart rate quarter-over-quarter
Featured in 4 regional fashion media outlets
covering the site launch and rebrand
70% increase
in average session duration within 60 days
3x faster load times
across all devices
42% uplift
in add-to-cart rate quarter-over-quarter
Featured in 4 regional fashion media outlets
covering the site launch and rebrand
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Ready to elevate your brand? Let’s create something amazing together!
Transform Your Vision into Reality
Ready to elevate your brand? Let’s create something amazing together!